VIC 3001: Sight, Sound, Motion
VIC 3001 Sight, Sound, Motion was the product of a college-wide examination of our visual curriculum. The course launched in the spring of 2015 and is required course for advertising, journalism, public relations and telecommunications majors.
Visual literacy is a pre-requisite for success in most areas of mass communication. This course teaches students the fundamentals of design across print, web and multimedia platforms. Students apply the visual theories presented in this course to hands-on projects using industry standard software, including Adobe Premiere, Audition, InDesign, Photoshop and Illustrator. Students also receive a working knowledge of the WordPress.com content management system.
PUR 4103: Public Relations Visual Communication
I began teaching Public Relations Visual Communication in the fall of 2012. At that time, it was a required course for all public relations majors. It has since been replaced with VIC 3001.
The objective of this course was to provide an overview of how public relations practitioners can use visual communications to meet organizational objectives. This course explored the idea that memorable visual messages with text have the greatest power to inform, educate and persuade an individual. PUR 4103 introduced students to the principles of visual literacy.
While exploring visual literacy, theory, culture and ethics, students applied these principles while getting hands-on experience in standard industry software: Adobe InDesign CC, Adobe Photoshop CC, and the WordPress CMS, to produce fliers, logos, brochures and websites, among other visual tactics.