Think Piece

My most recent article focuses on the unfortunate events at the University of Florida commencement ceremony in spring 2018. When silence is betrayal: My thoughts on the UF Commencement Ceremony

Personal Branding

Sell Yourself: 9 Ways to Build A Personal Brand That Best Reflects You was featured on Elite Daily on Sept. 1, 2015. Aimed at college students and those early in their careers, this article provides advice on creating your personal brand online.

The Google Logo Redesign

Why did Google’s logo rollout go more smoothly than Yahoo’s? was featured on The Conversation on Sept. 4, 2015. The article explains the different approaches that these two tech monoliths undertook when revealing their respective logo redesigns.

The Evolution of a Logo

I co-wrote Picturing Diversity: The Evolution of a Logo with two of my then-students, Josh Ferrari and Sydney Dixon. The article charts the logo design we created for the Diversity in Public Relations event and was featured on The Culpwrit Blog on Jan. 19, 2015.

Featured image by Patrick Tomasso at