Welcome to Public Relations Visual Communication at the University of Florida

Welcome to the PR Visual Communication Blog I'm looking forward to an exciting and productive fall semester. On this site you will find course updates, lecture outtakes, lab material covered each week, and other visual communication miscellany. Feel free to leave comments but make sure to email me at pur4103 at yahoo dot com regarding … Continue reading Welcome to Public Relations Visual Communication at the University of Florida

Welcome to Public Relations Visual Communication at the University of Florida

Welcome to the PR Visual Communication Blog I'm looking forward to an exciting and productive six weeks. On this site you will find course updates, lecture outtakes, lab material covered each week, and other visual communication miscellany. Feel free to leave comments but make sure to email me at pur4103 at yahoo dot com regarding … Continue reading Welcome to Public Relations Visual Communication at the University of Florida

Lecture Outtakes: Social Media

[Social media have caused] a shift in trust: to the brand known as 'friend.' -Edelman, 2010 It goes without saying that social media have profoundly changed the practice of public relations and, by extension, public relations visual communication. One need not look far to find ample examples. Crowdsourced Content Jonathan Jones gave a great talk … Continue reading Lecture Outtakes: Social Media

Lecture Outtakes: Convergence

What Is Convergence? According to Webster.com, convergence is defined as "the merging of distinct technologies, industries or devices into a unified whole." Convergence among various hardware, software and interpersonal encounters can be used to achieve synergistic outcomes. With regard to the practice of public relations, it is useful to subdivide the term into categories. It … Continue reading Lecture Outtakes: Convergence

Lab Week 6: Newsletter Design

In lab this week each creative team was tasked with coming up with a fictional organization. Teams then assigned three descriptive words to that organization, established a target public, and chose colors, content and typeface accordingly. After some brainstorming and rough sketches, the teams went to InDesign. The results really exceeded my expectations. Check out each group's work … Continue reading Lab Week 6: Newsletter Design