Welcome to Public Relations Visual Communication at the University of Florida

Welcome to the PR Visual Communication Blog I'm looking forward to an exciting and productive fall semester. On this site you will find course updates, lecture outtakes, lab material covered each week, and other visual communication miscellany. Feel free to leave comments but make sure to email me at pur4103 at yahoo dot com regarding … Continue reading Welcome to Public Relations Visual Communication at the University of Florida

Lecture Outtakes: Color Meaning

Don't Reinvent the Color Wheel Sorry, couldn't help myself! During week two we discussed color meanings, and there are so many great resources on the web that rather than do double duty, I've curated a bunch of links to some of my favorite color resources around the web. The winner is ... Smashing Magazine. Divvied … Continue reading Lecture Outtakes: Color Meaning

Welcome to Public Relations Visual Communication at the University of Florida

Welcome to the PR Visual Communication Blog I'm looking forward to an exciting and productive six weeks. On this site you will find course updates, lecture outtakes, lab material covered each week, and other visual communication miscellany. Feel free to leave comments but make sure to email me at pur4103 at yahoo dot com regarding … Continue reading Welcome to Public Relations Visual Communication at the University of Florida

Lab Week 6: Newsletter Design

In lab this week each creative team was tasked with coming up with a fictional organization. Teams then assigned three descriptive words to that organization, established a target public, and chose colors, content and typeface accordingly. After some brainstorming and rough sketches, the teams went to InDesign. The results really exceeded my expectations. Check out each group's work … Continue reading Lab Week 6: Newsletter Design

Journalism Interactive 2013

I attended the Journalism Interactive conference this past weekend at the Hippodrome in downtown Gainesville. Despite the fact that journalists and pr practitioners occupy specific camps, the conference introduced me to some great new ideas and concepts relative to all those in mass communications. The content focused on data, design, mobile and participation. Infographics Alberto … Continue reading Journalism Interactive 2013